Analyzing the Meaning of Personal Selling Through Interpersonal Communication (4731 words, 18 pages)
Question 1a1a.1 The definition and therole of personal face-to-face selling. According to Fill (1999)personal selling can be defined asAninterpersonal communication which involves face to face activities undertaken byindividuals, often representing an organisation, in order to inform, persuadeor remind am individual or group to take appropriate action, as requiredby the sponsors ...
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