A Summary of Laurence Jacobs Article A Guide for Marketing to China (272 words, 1 pages)
Annotated Bibliography VIIIJacobs, Laurence., Guopei, Gao. Herbig, Paul. ( 1996.) A guide for marketing to China There may be a hidden agenda. Review of Business. 18(1,) 3-6This article introduces an innovative strategy called CRM (Customer-relationship management) by which some wireless companies use to evolve their call centers. The author provides ...
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