An Analysis of Market Environment (5347 words, 19 pages)
Table of Contents Introduction4 Market Environment5 Market Segments11 Product Offering14 Organizational Strength Weakness15 Product Positioning17 Adoption Cycle18 Product(s) Life Cycle20 Ansoff Product Matrix....................................20 BCG Matrix................................................21 Bowman's Strategy Clock.................................22 Market Share......................................................23 Sales Forecast....................................................23 Marketing Mix24 Product24 Price27 Placement28 Promotions29 Advertising29 Event Marketing31 Public Relations31 On-line Marketing32 Monitoring and Evaluation34 Reference..................................................................36 Introduction ...
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