A Case Study of Marks and Spencer (6510 words, 14 pages)
Marks Spencer Case Study Introduction........................................................................ Page 3 EXTERNAL ENVIRONMENT 1.0PEST Analysis................................................................ Page 3 2.0Porters Five Forces Model................................................. Page 4 INTERNAL ANALYSIS 3.0 Auditing the Resources of MS.......................................... Page 5 4.0 Value Chain Analysis....................................................... Page 8 5.0 Analysing the Culture Stakeholders in 1998 ....................... Page 11 6.0 Evaluation of MS Strategy............................................. ...
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