An Analysis of Principals of Persuasion ad Defined by Borchers (2672 words, 4 pages)
John Allagh Principals of Persuasion Exam 1 March 27, 2003 1.Persuasion, defined by Borchers as the medium a culture uses to transmit its messages-be they spoken words, printed words, radio, television, or other electronic means- forever changes the members of that culture as well as what is communicated by that ...
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