The Mini Cooper and Its Integrated Marketing Strategy (1314 words, 5 pages)
Due to the rise in technology such as smartphones, tablets, and socialmedia, companies are using more of their marketing efforts towards socialmedia. Platforms such as Facebook and Twitter allow companies to not onlypromote their products, but provide a door for two-way communicationbetween the company and consumers (Clow and Baack, 2016). ...
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