A Description of the Virgin Atlantic Airways (4502 words, 9 pages)
Virgin Atlantic Airways 10 Years Later (and beyond) (Case prepared by Pantea Denoyelle, Research Associate, under the supervision of Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing at INSEAD.) "June 1994, Virgin Atlantic Airways celebrated its 10th anniversary of its inaugural flight to New York. Richard Branson, the airline's chairman ...
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