Marketing Essays Examples For College & High School Students in PDF

938 total results

The Evolution in Marketing Channels and Trend Towards Disintermediation (1113 words, 3 pages)

Distribution Channels and Logistics ManagementThe Evolution in Marketing ChannelsKim AndersonThe distribution channel is a means by which to overcome the time, place and possession gaps that separate the goods and services from the consumers. The Internet is changing the typical structure of distribution channels to close the gap in new ... Read More

An Analysis of Value-Based Research on the Behaviors of the Ideal Customer (479 words, 1 pages)

The Ideal CustomerRarely is one asked to describe the ideal customer in any aspect not directly related to customer service. Therefore, I find this a refreshing and highly interesting project to stretch my imagination and experience dealing with the nature of most customers. In this paper I will describe what ... Read More

A Company Description and Postings of Primavera Systems, Inc. (827 words, 3 pages)

Marketing Research InformationPrimavera Systems, Inc.In my first report, I outlined some of the information available about Primavera Systems, Inc. I would like to expand on that information and provide additional information about the marketing of Primavera Systems, Inc. main product.The corporate mission of Primavera Systems, Inc. is to deliver innovative ... Read More

A Company Profile of Levi Strauss & Co and the Different Marketing Mix It Applies (4374 words, 9 pages)

INTRODUCTIONLevi Strauss Co. is one of the largest company in the business world, having headquarters in all of the continents and selling their most significant product, clothing. Their most popular items are the Levi's jeans and the Dockers khaki pants. Levi's Strauss Co. has been a very successful company producing, ... Read More

Strategic Ways of Implementing Relationship Marketing (364 words, 1 pages)

Implementing Relationship MarketingMany family businesses now a day are being over-run by large corporations that have more money and manpower. This is the case in the business Im going to talk about. The business is called The Book Barn a family owned and operated business that has been selling books ... Read More

An Outline of an Effective Business Plan (7271 words, 18 pages)

Primary and Secondary Mkt. WORKSHOP INTRODUCTION THE BUSINESS PLAN 997ROAD MAP TO SUCCESSWORKBOOKTraining Module - 2WORKSHOP OBJECTIVESBy the end of this workshop, you should be able to Understand the role of the business plan. List several reasons for developing a business plan. Identify sources where you can get help in ... Read More

A Comparison of Coca-Cola and Pepsi’s Marketing Approach (1934 words, 3 pages)

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of 167 billion. Cokes plan has always ... Read More

An Analysis of Ben & Jerry’s Marketing Strategies (2702 words, 7 pages)

Ben and Jerry's marketing strategiesBen Jerrys were experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately 9.6 million or 9.5 over the same period in 1993, and the overall gross profit as a percentage of net sales decreased ... Read More

An Analysis of the Sales Statistics of Tyler Pet Food Inc (1331 words, 4 pages)

I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to ... Read More

A Look at Different Methods Used by Advertisers to Target Teen Consumers (1963 words, 4 pages)

The effects of 2People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a ... Read More

A Discussion of Harley Davidson’s Target Market and Promotional Activities (1193 words, 3 pages)

10332 HARLEY DAVIDSON. Discusses the firm's target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection HD's near-demise and subsequent recovery. 8p. 34f. 13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through ... Read More

Maximizing the Marketing Power of the Internet (1325 words, 3 pages)

Building a Powerful Online Brand? or Building a Powerful Brand Online?By, Kim Anderson Building a powerful online brand is different from building a powerful brand online. The Internet is seen as a new marketing model, especially for direct marketing. Although it offers exciting potential for marketing communications (MarCom), it can ... Read More

An Analysis of Competitive Market Exposure Over the Internet (1287 words, 2 pages)

MARKETING Space ManagementThe Battle for MindspaceIn the highly competitive world of fast moving consumer goods (FMCGs), the battle for proper exposure to consumers has never been so intense. Fast moving consumer goods, or FMGCs as they are commonly known, are products which are the common staples of everyday life, such ... Read More

Factors to Keep in Mind to Achieve Excellent Sales (1807 words, 3 pages)

Achieve Excellence In SalesMost people are always striving to better themselves. Its the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is ... Read More

An Advertising Analysis on the Use of Ad Layouts to Determine a Specific Effect on Consumer (1030 words, 2 pages)

Advertising AnalysisAlcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" ... Read More

An Introduction to the Marketing Practices of Pharmaceutical Companies (3038 words, 5 pages)

INTRODUCTIONThe marketing practices followed pharmaceutical companies attempt to sway consumers as well as healthcare providers to use their products. From misleading direct-to-consumer advertising, to gift giving, the industry has often been accused of pushing the envelope. Marketing representatives from pharmaceutical companies, or Drug reps as they have become known in ... Read More

A Research Paper About the Reasons Why Customers Doesn’t Really Help in Innovating a Product (405 words, 2 pages)

Why customers are dangerousNintendo's databases contain information for more than 1 million users but when it comes to deigning a video game, it never listens to its customers. The reason behind this attitude is that it is becoming clear that current customers may be the wrong people to talk to ... Read More

Cashing in Through Marketing (1250 words, 5 pages)

MarketingMarketing is currently standing verge of the greatest change in lifestyle, which hehas ever undertaken. All around the globe businessmen and other entrepreneurs are racingto cash on the future of marketing. Tradition is being turned on its head as all of freeenterprise begins plans to phase out age-old methods to ... Read More

E-Commerce Boosts Market Sales for Companies (285 words, 1 pages)

An e-commerce solution for a business is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. For example, Dell Computers Corp., has been selling computers directly to end-users for years. Currently, Dell is selling excessive of 1 ... Read More

An Analysis and an Introduction to Coke and Pepsi in Russia (1764 words, 3 pages)

Coke and Pepsi in RussiaIn 1972, Pepsi signed an agreement with the Soviet Union which made it the first Western product to be sold to consumers in Russia. This was a landmark agreement and gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and ... Read More

An Analysis of the Advantages and Disadvantages of Advertising for Consumers (1089 words, 3 pages)

Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers. First off all, they claim that advertising provide information to consumers about the quality or the availability of several products. This ... Read More

The Birth of Yahoo in 1995 and the Changes in Its Stock over the Years (488 words, 1 pages)

Eric Czachor 31900The Yahoo stock has taken a huge drop and has taken the rest of the stock market with it. The first quarter sales are set to be 40 off last years estimates. The stock is down 92 from its peak, which was set on Dec 30, 1999. The ... Read More

An Analysis of the Anheuser-Busch Brewing Company Market in America (2177 words, 5 pages)

Anheuser-Busch and FranceIntroduction Anheuser-Busch has been the nations largest brewer for more than 40 years. In the mid-1800s Adolphus Busch became familiar with the beers of a small Bohemian town called Budweis. After immigrating into the United States he married into the Anheuser brewing family. In the 1870s Adolphus Busch ... Read More

An Introduction to the International Business Machines Corporation: The Big Blue (725 words, 3 pages)

International Business Machines CorporationThe Big Blue is often a name use by many to describe the worlds largest provider ofcomputer of hardware, software, and service. Years ago many said International BusinessCorporation (IBM) wouldnt as prosperous, but who would have said they were wrong.Know one would of forecast the success of ... Read More

An Evaluation of the Competition Between AvantGo and Palm Inc in the ISP Market (658 words, 3 pages)

There are many people trying to find the best solution for wireless web browsing. At this time there are two major competitors, AvantGo, which uses any standard Palm device with AvantGo Server software installed on the desktop, and AvantGo Client, and Mobile Application Link software installed on the Palm. Then ... Read More

The Impact of Advancement in Technologies on Marketing Strategy and E-Commerce (4447 words, 6 pages)

Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the ... Read More

An Introduction to the Various Types of Advertising and Marketing in the Media (1992 words, 6 pages)

Advertising Advertising is a highly specialised area of marketing. It includes researching and developing television and radio commercials and print advertisements, as well as the planning and execution of buying media. McDonald's advertising focuses on two key areas 1. Promotional advertising 2. Brand advertising Promotional Advertising Promotional advertising gives people ... Read More

The Four Basic Categories That Define the Business Market (1088 words, 6 pages)

Q1. Outline the four components of the business market. Cite examples of each. Four basic categories define the business market 1. the commercial market 2. trade industries 3. government organizations 4. institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of ... Read More

The Importance of Team Building in order to Stay Competitive in the Business World (1116 words, 2 pages)

Making Teams WorkThe importance of teams is becoming more and more apparent in today's dynamic business world. Increasingly managers are searching for a means to improve production and keep their organization competitive in the global market. A lot of these managers have turned to the team as a means for ... Read More

The Importance of Market Research Through the Use of Primary and Secondary Data (1452 words, 7 pages)

Title Page NumberMarket research 2-4Quantitative and Qualitative 5Factors influencing marketing methods 6Presentation 7Questionnaire 8Evaluation 9Bibliography 10Market research is to provide information that helps the business to recognise and respond to market opportunities and to develop suitable products to marketing needs.Primary and secondary data.There are two main sources of market research-Primary ... Read More

Marketing Essay Examples