Marketing Essays Examples For College & High School Students in PDF

938 total results

An Analysis of Ramstore’s Marketing Strategy (1284 words, 2 pages)

Marketing theory and practice developed initially in connection with physical products such as toothpaste, cars, and steel. Yet one of the major megatrends has been the phenomenal growth of services. In the United States, for example, service jobs now account for 79 of all jobs and 74 of gross domestic ... Read More

Harnessing the Power of Persuasive Marketing Communications (1094 words, 2 pages)

What makes people buy one product or service over another? The answer lies in the persuasive power of marketing communications - advertising, public relations, direct marketing and e marketing - working together to achieve a desired result. To remain viable in today's marketplace, many organizations have integrated their unique corporate ... Read More

A Marketing Presentation of the Changing Face of the Indian Consumer (1522 words, 6 pages)

Marketing presentation-PEPSODENT Changing face of the Indian consumer 61656More aware and selective 61656Has faster changing needs and habits 61656Increased ability to spend on a wide range of products 61656Availability and willingness to use credit 61656Quality conscious 61656Rural consumers are specially price sensitive. A company which was established keeping all these ... Read More

The Marketing Plan of the United Market Store (870 words, 2 pages)

History I lived in a family which lived their lives working for no one owning their own business. My father had a wholesale business in which he worked between countries. When I was 18 years old, my mother and I owned a childcare business in my country. After five years ... Read More

A Comparison of the Online and Print Media Marketing Efforts of ESPN (691 words, 2 pages)

INTRODUCTION What was it that caught your eye? Was it the swimsuit issue? Was it the great analysis and live updates on the NFL draft? Was it that you too, could be sitting next to Dan Patrick or Stuart Scott hosting Sports Center after winning the "Dream Job" contest? Are ... Read More

An Analysis of Marketing Research and Strategy in 10 Tips for Marketing Success by Kimberly McCall (803 words, 2 pages)

Marketing Research and Strategy When marketing a good or service marketing research and marketing strategy must coincide with one another. Marketing research is defined as "research that gathers and analyzes information about the moving of goods or services from producer to consumer" (www.thefreedictionary.com). Marketing strategy is defined as "The articulated ... Read More

An Explanation and the Origins of the Term Marketing Mix (757 words, 2 pages)

Marketing Mix The term "Marketing Mix" was born in the early 1960's and is one of the more popular phrases used in marketing. So what is the Marketing Mix? In an article titled "The Concept of the Marketing Mix" written by Neil H. Borden describes the four elements that actually ... Read More

An Explanation and an Introduction to Marketing After the World War Two (1522 words, 3 pages)

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers ... Read More

The Importance of Marketing for the Proton Company and Its Employees (2550 words, 5 pages)

1. Introduction 1.1 Purpose. The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2 Background. Proton is the biggest Malaysian automobile manufacturer. ... Read More

The Power of Advertising on the Example of the Neutrogena Ad (1224 words, 2 pages)

Is Your Body Clear? We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very ... Read More

The Four P’s in Marketing (454 words, 1 pages)

Marketing is a managerial process by which organizations identify, anticipate and satisfy target customer needs and wants better than the competitors do so as to build a mutually beneficial long term relationships. Marketing is an ongoing process. Developing the 4P's (Product, Price, Place, Promotion) is also essential. The Core marketing ... Read More

Assessing External Factors in Effective Marketing (783 words, 2 pages)

Effective marketing makes certain that a company's products are in line with what the consumers' needs within a ever changing environment. It is very important to observe these changes regularly and undertake programs of activity geared to adapting the company's response to them (www.it-analysis.com). A company operates within a larger ... Read More

Key Rules for Success in International Marketing (1464 words, 2 pages)

"What are five key rules for success in International Marketing?" This is a difficult question to answer due to the fact that there are so many things that one can do in order to succeed. In fact, just selecting only five rules does not do it any justice because so ... Read More

An Analysis of the Main Means of Communication Required in Developing a Marketing Strategy for a New Product or Service (8004 words, 12 pages)

Identify and evaluate the main means of communication required in developing a marketing strategy for a new product or service. Technology has revolutionized communications systems, providing markers with the ability to collect and disseminate information around the globe at lightning speed. This is perhaps, the most dramatic change affecting the ... Read More

An Analysis of Challenges in E-Marketing (6275 words, 11 pages)

E-marketing Introduction The literature in e marketing is constantly changing and being updated. There are many different definitions and terms used when discussing e-commerce. Therefore we have answered the question based on the definitions that we found where most appropriate for the task. This paper is divided up in three ... Read More

An All to Familiar Approach to Marketing (568 words, 1 pages)

Marketing can be defined in many ways it all depends on the product that one is trying to sell. There are many ways to advertise a product one can promote a product visually on a newspaper, magazines, television commercial, or on the internet it can also be advertise orally by ... Read More

Types of Verbal Marketing (839 words, 2 pages)

Promotional objectives differ from one organization to another and within companies over time. Marketing efforts can be used in several ways. Promotion aspires to generate knowledge of a product and to encourage demand for a new product. Therefore, lets take a look at some familiar promotional methods, traditional word-of-mouth marketing, ... Read More

A Report Explaining the Marketing Strategy of India’s Bajaj Auto (2606 words, 5 pages)

Summary This assignment report reflects the marketing strategy of the Bajaj Auto, which is India's the biggest two and three wheeler industry. Successful market depends largely upon company's ability to manage its marketing programmers within its environment. The understanding of these environments is essential for the marketers to make future ... Read More

An Introduction to Marketing in Leisure Within a Large Organisation (1348 words, 3 pages)

An Introduction To Marketing In Leisure The aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services. Definitions of marketing ... Read More

The Marketing Strategy and Different Types of Promotion of Coca-Cola (2822 words, 6 pages)

Advertising Promotion Campaigns of Coca-Cola in the European Union Executive Summary 1 Coca-Cola, which was named Beverage Industry's 1999 Company of the Year, has embraced a decentralized operating philosophy, recognizing that each market in which they operate has "different demands which must be met in unique ways"1. Coca-Cola Enterprises (The ... Read More

An Analysis of the Methods of Advertising for Mobile Phone Nokia (1207 words, 2 pages)

Advertising Leads Nokia Win the Game Mobile phone seems to be a necessity in todays world and probably the most popular personal belongings alongside with key and wallet. Among all mobile phone brands, Nokia is no doubt the most famous one. The industry leader continues its innovative and creative ideas ... Read More

A Marketing Plan of New Zealand Based Toy Producer on Chinese Market (2250 words, 4 pages)

After a 20-year reform and opening, China's economic system and operating mechanism have undertaken great changes and formed a frame of diversified ownership where the public ownership is primary. As one of the biggest business partner, New Zealand firms are going to enter into Chinese market. The author believes it ... Read More

A Comparison of Coca-Cola and Pepsi in Foreign Marketing (2634 words, 4 pages)

Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, "Where will sales of the next 10 billion cases come from?" The answer lies overseas, where income levels and appetites for Western products are at an all time high. Often, the company that gets ... Read More

An Analysis of the Marketing Strategy of Wiltech, a Company Selling Shaving Products (577 words, 1 pages)

Wiltech is a company founded in 1979. Its core business is the shavings products. It started to sell in the India market, which had some competitors as Malhorta, Contron, Erasmic, and Gillette. Gillette is a potential strong competitor, which Wiltech was worried about its next moves in the market. In ... Read More

Shanghai GM Adopts Western Marketing Concept as Guiding Philosophy (1802 words, 3 pages)

Marketing has become more important for the organization management in recent decades. Most successful companies carry out marketing-oriented strategy such as Coca-cola, Dell and PG. With the development of the globalization, marketing is not an unfamiliar term to many Chinese companies. Shanghai GM, the largest joint-venture company in china, adopts ... Read More

The History and Impact of Snowboarding on Retail Marketing (1813 words, 3 pages)

The Impact of Snowboarding on Retail Marketing November 9, 1996 Marketing 388 Introduction The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began ... Read More

The Marketing Strategy (3716 words, 9 pages)

THE MARKETING STRATEGY "Marketing is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of ... Read More

The Pro-smoking Marketing by Tobacco Companies (766 words, 2 pages)

One of the biggest problems in this world today is under age smoking. Many tobacco companies influence smoking among minors. Minors are potential long-term smokers, therefore most tobacco companies target minors for profit. Tobacco companies target minors only for profit. They know that almost everyone that smokes started before the ... Read More

An Overview of the Cool Idea of Innovating SMS and How It’s Revolutionalizing Marketing (1131 words, 2 pages)

Marketing Opportunity Cool idea of innovating SMS Do you want to have ORVASMS today? SMS, or text messaging, is a feature available in most modern digital phones. Users send and receive short text messages (approximately 160 characters) from one mobile phone to another. The receiver sees the message displayed on ... Read More

An Analysis and the Marketing Situation of the Ice Cream Market (1611 words, 7 pages)

1. Analysis of the Marketing Situation 1.1 ECONOMIC TRENDS Population The UK population rose by 0.3 from 2001 to 2002 and is predicted to rise by 10 to 65 million over the next 25 years, the majority of that increase due to immigration. These National Statistics projections are significantly higher ... Read More

Marketing Essay Examples