An Analysis on the Marketplace for Children (4441 words, 8 pages)
TABLE OF CONTENTS 1.0 Introduction.................................................................................4 2.0 Product description........................................................................5 3.0 Target Markets..............................................................................7 4.0 Advertising Objectives.....................................................................8 4.1 Benefits of Reading to Children............................................................9 5.0 Advertising Strategies....................................................................11 5.1 Strategies and tactics.......................................................................12 fig 1.1 6.0 SWOT analysis............................................................................13 6.1 StrengthWeakness analysis...............................................................13 6.2 OpportunitiesThreats analysis............................................................14 7.0 Ethical considerations....................................................................15 8.0 Budget.......................................................................................16 8.1 TV.............................................................................................16 8.2 Radio.........................................................................................17 8.3 Newspaper...................................................................................17 9.0 ...
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