An Analysis of the Key Attributes of a Product or Brand (696 words, 2 pages)
Product Attributes The BrandProduct 1.Attributes The attributes are the product's primarycharacteristics, both physical and functional. They are what the consumer mightrecognize first about the product through the five senses. The physicalattributes are what make the product what it is. They are scent, texture,package, contents, variety and price. The functional attributes ...
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