Mastery of Marketing: Managing Customer Relationships (3265 words, 7 pages)
Master of Marketing Managing Customer Relationships Total Customer Experience Case Study Optus Mobile Phone Services Contents Part 1 Brand Experiences ---------------------------------------------3 Part 2 customer Experiences ----------------------------------------6 Part 3 Customer dialogue --------------------------------------------10 Appendix ------------------------------------------------------------------15 References ----------------------------------------------------------------17 Part 1 Brand Experiences Mobile phones and mobile phone service has become a highly competitive ...
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