The Features and Uses of Customer Relationship Management in Microsoft (1063 words, 5 pages)
Customer relationship management (CRM) systems are information systemsgenerated to help in organization, automation, and synchronization of acompany's marketing activities, sales activities, customer serviceactivities, and technical activities (Pal 2012). This helps a company tointegrate both future and current customers thus enabling for easymanagement and coordination of customer activities and transactions. CRMsystems ...
Read More