An Analysis of Consumer Buying Behavior (4521 words, 9 pages)
1CONSUMER BUYING BEHAVIOUR3 1.1Introduction3 1.2Types of Consumer Buying Behaviour3 1.3The Consumer Buying Decision Process4 1.4Personal factors influencing the buying decision process5 1.5Psychological factors influencing the buying decision process6 1.6Social factors influencing the buying decision process7 1.7Understanding consumer behaviour8 2ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR8 2.1Introduction8 2.2Types of organisational markets8 2.3Dimensions of ...
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