How to Write an Advertisement Analysis Essay: Tips and Example
It is without any doubt that advertising exerts a significant influence on the people of today. No matter where you travel to, you’ll come across many advertisements, such as TV ads, internet ads, or billboards. Nowadays, one of the most recurring tasks students receive is that of writing an advertisement analysis essay. Analyzing an advertisement usually involves evaluating and assessing this advertisement and reviewing your experience with it. In doing so, the student needs to use a particular structure. There are various ways in which one can approach this kind of academic paper. In this article, we’ll discuss every particular phase entailed by the process of devising an advertisement analysis essay.
How to commence your advertisement analysis essay
As you start writing your introductory paragraph, it is essential to mention the elements on which your assessment essay will concentrate. As a piece of advice, make sure you do this as soon as you can. Steer clear of any assumptions as to whether or not your audience is already aware of the product or service that the advertisement is about. To avoid making such assumptions, the primary phase of your advertisement analysis essay is to establish whether or not the ad showcases a succinct history as well as a comprehensive presentation of the item, the situations where a customer may need it, and the possible problems that it solves. An adequate commercial must highlight how the item is better than similar articles that one can buy.
For instance, it goes without saying that the primary objective of an advertisement is that of multiplying sales.
- In a commercial for a deodorant, the sentence “this is how a real man smells like” constitutes a catchy slogan that has the purpose of tempting consumers to buy that particular article.
- This commercial has the purpose of catching the interest of the male population by appealing to their sense of masculinity. The ad showcases a perfect idea regarding how a man ought to smell like.
- The commercial employs a sexual theme to catch the interest of the target audience.
Example of a proper thesis statement
The commercial transmits a powerful message regarding masculinity as well as the way in which a man can gain confidence from a masculine smell. The ad appeals to men’s desire of being liked by the ladies to make men want to buy the deodorant.
How to devise the body
Any commercial aims at a particular segment of the population. As such, an adequate advertisement analysis essay ought to indicate the particular audience for which the commercial is designed. In the body section, you ought to explicitly state the variety of individuals for whom the ad is meant. Moreover, it should also indicate how the advertisement has the potential of impressing the audience. When analyzing a commercial, make sure you explain the level of efficiency and popularity of the ad. Discuss the particular stylistic appeals, like pathos, ethos, and logos, that one can identify. These elements represent notions that stimulate feelings amidst the targeted segment of the population. Their purpose is that of persuading the audience to buy the article.
Here is a useful example of the body of an advertisement analysis essay:
This ad attempts to attract the male audience by referring to their sense of masculinity. This idea is significant because rather than relying on the features of the product or the environment, it stems from evident affective reactions. Such reactions emerge from the manner in which the commercial showcases the way in which masculine individuals ought to be exhibiting the perfect image of a man. This perfect idea of how a man ought to act and how he ought to smell like appeals to a broader segment of the consumers.The commercial used an appealing male individual who appeared to be in perfect physical shape. This way, their article was associated with something that most people would regard as the ideal image of a male. The ad also broadcasts the idea that an individual who smells like a real man is well-liked by women. It uses an effective tactic that relies on sexuality. Ads that feature an omnipotent sexual theme also attract a broader segment of the population, in addition to tempting both male and female consumers. Using such underlying motifs represents the best manner of appealing to a broader number of consumers and has the ultimate purpose of making individuals purchase the article.