The Timperlands Case: Secrets and Lies (461 words, 1 pages)
Secrets and Lies The Anatomy of an Anti-Environmental PR Campaign by Hager and Burton outlines how during the late 1990s Timberlands West Coast Ltd. (a NZ government subsidiary logging company) employed Shandwick New Zealand Ltd., a Public Relations firm, as corporate activists. They embarked on an aggressive counter-campaign to undermine ...
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