Donald Swain Essay Examples

373 total results

An Analysis of the Marketing and Advertising Strategies of McDonald’s (774 words, 2 pages)

Marketing in McDonaldsWelcome to McDonalds what can I get for you today? Does that famous saying sound familiar to you? Do you ever wonder why you keep going back to McDonalds week after week? Its because of their marketing and advertising. McDonalds image is more than just food its a ... Read More

An Analysis of the Product Differentiation Used in McDonald’s Company (2086 words, 8 pages)

I IntroductionII DifferentiationIII Product DifferentiationA. VarietyB. QualityC. TasteD. SizeE. PriceIV Service differentiationa. Ordering ease1. At Mcdonalds2. Drive throughb. Delivery1. A home deliveryc. Miscellaneous servicesV Personnel Differentiationd. Competencee. Courtesyf. Credibilityg. Reliabilityh. Responsivenessi. CommunicationVI Image DifferentiationA. SymbolB. MediaC. AtmosphereConclusionI. IntroductionWe have come to a time where the competitions between firms is getting ... Read More

An Analysis of the Functions of McDonaldization of the Society (1965 words, 7 pages)

McDonaldization of Society In today's' complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as "McDonaldization". McDonaldization is defined as "the process ... Read More

A Look at Donald Creesy’s Studies on Organized Crimes and Criticisms (1505 words, 7 pages)

Donald Creesey was a pioneer in the study of organized crime. He was also considered the first expert on the subject. However, his contributions to the field are now in question. In the next two articles a battle of words is waged between Joseph L. Albini, author of Donald Cresseys ... Read More

An Introduction to the Work by Donald Barthelme (1109 words, 2 pages)

Donald BarthelmeDonald Barthelme has been called "probably the most perversely gifted writer in the U.S." As well as " one of the best, most significant and carefully developing young American writers" (Harte and Riley, 41). He was born April 7, 1931 to Donald and Helen Barthelme in Philadelphia, Pennsylvania.Barthelme had ... Read More

An Analysis of the Work and History of Donald Trump (827 words, 2 pages)

Donald Trump, one of the great New York City business tycoons, has written several biographies that explain in detail his dealings in the business world and his personal life throughout his career. The book that I have read is titled Trump The Art of the Comeback. In this biography Donald ... Read More

The Twisting Story of Donald and His Brother Peter in a Farmland (853 words, 2 pages)

Pete is the older brother of Donald, and works in real estate, where he earns a fairly large sum of money. He cares for two beautiful daughters, and enjoys sailing on a nice sunny day on the ocean which he sees every morning from his bedroom window. He drives to ... Read More

An Introduction to the Brief History and the Origins of McDonald’s (525 words, 2 pages)

From just one restaurant in San Bernadino, California, run by two brothers, McDonalds has grown to become the best known and most popular fast food restaurant chain in the world.The first McDonalds opened in 1948. The franchising operations soon became McDonalds Corporation in 1955.As most of the world now knows ... Read More

An Analysis of the Strengths of McDonalds in the Burger Business (1476 words, 3 pages)

McDonalds is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960s to their massive growth in the 70s, 80s, 90s, and now the new millennium. Over the past forty years, McDonalds has fully taken advantage of their strengths but ... Read More

Burger King Still Trailing Behind Fast Food Giant McDonalds (1184 words, 5 pages)

Burger King is the second largest fast food restaurant chain in the world behind McDonald's. Bought in 1967 by the Pillsbury Company, Burger King has tried many different advertising schemes to pass McDonalds. Moreover, Burger King went through eight presidents and six chairmen in hopes of catching the industry leader ... Read More

An Introduction to the History of the McDonald Business (3180 words, 6 pages)

Does McDonalds offer a model which other businesses should follow?At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the ... Read More

An Observation About Ronald McDonald’s House (1446 words, 2 pages)

ObservationsI visited the Ronald McDonald House on September 15, to meet a family that was staying there because they had a very ill child. I was there to interview Mr. and Mrs. Davis whos had their five-year-old son, John was at Childrens Mercy Hospital. The Davis family was there because ... Read More

An Analysis of a Native Indian Woman’s Struggles in No Longer an Indian by Freda McDonald (314 words, 1 pages)

In the short autobiography No Longer an Indian, the author, Freda McDonald, was speaking of the struggles and conflicts she had to experience as Native Indian woman living in Canada. She married a non-Native man, which she describes as the beginning of losing her identity. Upon marriage the author received ... Read More

The Corporate History of Pepsi Company Founded by Donald M. Kendall (1225 words, 5 pages)

Corporate History1965 PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. ... Read More

An Analysis of the Issue of McDonaldization of Society (1965 words, 7 pages)

McDonaldization of SocietyIn today's' complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as "McDonaldization". McDonaldization is defined as "the process by ... Read More

A Biography of Donald Johanson and His Contribution to Paleoanthropology (905 words, 2 pages)

When he was in high school, Donald Johanson was told by his guidance counselor to forget about going to college. The only son of a widowed immigrant mother who worked as a cleaning lady, Johanson had done so poorly on his SATs that the counselor did not believe he was ... Read More

An Analysis of Marketing Strategies for McDonalds Company (774 words, 2 pages)

Marketing in McDonaldsWelcome to McDonalds what can I get for you today? Does that famous saying sound familiar to you? Do you ever wonder why you keep going back to McDonalds week after week? Its because of their marketing and advertising. McDonalds image is more than just food its a ... Read More

An Introduction to the Issue of McDonaldization of Society (538 words, 1 pages)

Tim HorganCont. Soc.ReflectionKarl Marx believed that a major revolution was in the future for the Western world. Exactly how far in the future remains to be seen, but many would argue that capitalism is as strong as it ever was and no class conflict will occur. I believe the reason ... Read More

An Analysis of the Issue of Donald Marshall a Mikmaq Fisherman (659 words, 3 pages)

Who Donald Marshall (a Mikmaq fisherman), Native and non-native fisherman,Supreme Court of Canada and Herb Dhaliwal (minister of Fisheries and ocean).Where Burnt Church, Miramichi BayIssue Donald Marshall, a mikmaq fisherman took a case to the Supreme Court ofCanada arguing that a treaty from 1760 gave him aboriginal fishing rights and ... Read More

An Analysis of the Marketing Battles Between McDonalds and Burger King (2906 words, 11 pages)

In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will ... Read More

The Target Audiences in McDonald Company and the Marketing Influence (764 words, 2 pages)

Marketing in McDonaldsWelcome to McDonalds what can I get for you today? Does that famous saying sound familiar to you? Do you ever wonder why you keep going back to McDonalds week after week? Its because of their marketing and advertising. McDonalds image is more than just food its a ... Read More

The Death of Kurdt Donald Cobain (733 words, 2 pages)

Its not fun anymore. I just cant take it anymore. The words that would later haunt the world are clumsily scribbled onto a pad of paper. The room grows silent and coldthen BANG! On April 7, 1994, the music world died with a single gunshot wound to the head. Kurdt ... Read More

Billy the Kid in the Eyes of Donald Cline (756 words, 2 pages)

ALIASBilly the KidThe Man behind the LegendHe was an American legend known as Henry McCarty, alias William H. Bonney, and alias Billy the Kid. He was called Robin Hood by some, a cold-blooded murder by others. Sometimes he appears as a romantic figure led astray by the circumstances of life ... Read More

An Analysis of Courage by Will McDonald and the Theme of Courage in Other Classic Novels (347 words, 1 pages)

Courageby Will McDonaldCourage. Sounds kind of neat, doesn't it? Webster's New Collegiate Unabridged Dictionary defines courage... but that doesn't matter. To me, courage is having the power to stand up to something you fear, when you know you have to do it. Trying to make yourself a better person against ... Read More

An Introduction to the Issue of the Food from McDonalds (815 words, 2 pages)

Being ConservativeAs my friends and I enter a nearby McDonalds down the street, we all have one thing on our minds, food. A number nine, one of my friends calls out, with an apple pie. Ill take a number three with extra mayo, another one of my friends says. Finally, ... Read More

An Analysis of the Strengths and Weaknesses of McDonalds (1479 words, 4 pages)

McDonalds CorporationMcDonalds is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960s to their massive growth in the 70s, 80s, 90s, and now the new millennium. Over the past forty years, McDonalds has fully taken advantage of their strengths ... Read More

A Company Profile of McDonald’s Corporation (2454 words, 7 pages)

INTRODUCTIONMcDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new ... Read More

How McDonaldization Has Complicated Our Society Today (1970 words, 3 pages)

Mcdonald's and you McDonaldization of Society In today's' complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as "McDonaldization". McDonaldization is defined ... Read More

An Introduction and a Comparison of the Restaurants Jake’s and McDonald’s (795 words, 2 pages)

As far back as I can remember, I have always liked going out to eat. Two of my favorite restaurants are Jakes and McDonalds. Though both are places to dine they have their differences in their ambiance, waiting, and expense. When deciding where to go to eat, I have three ... Read More

A Historical Background of McDonald’s and the Franchise Chains (3220 words, 7 pages)

At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the business environment of the future. McDonalds is now the ... Read More