An Analysis of the Study on the Effects of Cognitive Thinking Style and Ambient Scent on Online Consumer (641 words, 3 pages)
Vinitzky, G., Mazursky, D. (2011). The effects of cognitive thinkingstyle and ambient scent on online consumer approach behavior, experienceapproach behavior, and searchmotivation. Psychology Marketing, 28(5), 496-519. The authors of the study are Gideon Vinitkzy and David Mazursky, bothof whom were Phd candidates during the time that the study was conducted.The ...
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