Cerdent’s Profit Loss Estimation by BTU (700 words, 3 pages)
In 2000, Lenard Huff, a Ph.D. student at a Big Ten University(BTU), discovered an innovation in ceramic dental products that would be ground-breaking. When he and BTU realized the implications of his discovery they signed a license agreement with Cerdent, an orthodontic industry leader. One condition of this agreement though ...
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