The Current Goals and Marketing Objectives of Amazon.com (4688 words, 10 pages)
Marketing OutlineI. Current SituationA. Current Goals and Objectives1. Improve customer relationships2. Expand products and services3. Expand overseas4. Expand partnerships5. Profitability in every Amazon.com businessB. Current Strategies1. Partnerships2. Media and target advertising3. Affiliate programC. Current Policies1. Privacy2. Pricing3. ReturnII. SWOT AnalysisA. Strengths1. Leading online bookseller2. Leading online music retailer3. High profile ...
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