nature of marketing Essay Examples
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32 total results
The Importance of the Concept of Loyalty in Business (869 words, 3 pages)
The concept of loyalty to be considered should be dependent on both market and situations. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture loyalty should be very different. In behavioral terms, brand loyalty is simply a customers consistent repurchasing ... Read More
An Analysis of the Common Objectives and Processes in Marketing (2206 words, 5 pages)
Introduction Marketing is marketing, irrespective of the product or marketplace. This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. ... Read More
Published: Friday 25th of January 2013
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