An Analysis of Consumers Buyer Behaviour: An Influence by Four Major Factors (759 words, 2 pages)
A Consumers Buyer Behaviour Is Influenced By Four Major Factors Cultural, Social, Personal, And PsychologicalA consumers buyer behavior is influenced by four major factors cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by ...
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