An Analysis of Pricing Strategies Used by JCPenney (487 words, 3 pages)
JCPenney has experienced brand identity crisis and attempted to turnover by implementing Fair and Square pricing strategy, cutting its regular retail prices by about 40 percent, implement three simple pricing scheme, and all tags ends in 0, rather than .99 or .50, however, it failed and did not save JCPenney. ...
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