The Six Principles of Persuasion in Influence by Cialdini (831 words, 3 pages)
Cialdinis research is carving the paths to persuasion of many entrepreneurs, managers, and just regular people. In his very popular book, Influence, Cialdini explores six main principles of persuasion (Cialdini, 2007). The first of these principles is reciprocation this means that one should do their very best to repay someone ...
Read More