An Analysis of Public Relations (3004 words, 11 pages)
MARKETING 438PUBLIC RELATIONSMAJOR CASE PRESENTATION20TH CENTURY INSURANCE COMPANYBYBranson C. NicholsonNichelle CoxRhonda Porter1lb4198021799Instructor Paula BeckerUNIVERSITY OF PHOENIXLong Beach CampusTable of ContentsHistory, Position, Targeted Market, GoalsPage 3Northridge Earthquake, CrisisPage 4Comeback Kid, Results of PR CampaignPage 6Developing a Crisis Plan,Page 7Crisis Team, Milestones for CommunicationPage 8IssuesPage 9Plan Approval, Anticipated competitive responsesPage 11Recommended press ...
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