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sony ericsson Essay Examples

11 total results

A Comprehensive Report on Nokia (10314 words, 21 pages)

Nokia - Cellular industry Nokia is in the cellular category in which it provides the consumers with reliable and fashionable cellular phones. The cellular phone industry right now is facing fierce competition, both nationally and internationally. Newly designed cellular phones with new features and technology are being offered almost monthly. ... Read More

An Overview of the Four Stages of Innovation of Sony Mobile (2039 words, 6 pages)

In the early 90s, the Ericsson brand name teamed up with General Electric to begin production of cell phones. By 2001, Ericsson was not able to make a significant impact on the cell phone industry. Due to their lack of audience, Ericsson worked out a merger with the Sony Corporations ... Read More

An Analysis of the Background of Sony Ericsson (7191 words, 18 pages)

1. Background research 1.1 Sony Ericsson Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertainment. The net result is that Sony Ericsson is ... Read More

An Introduction to the Alliance Between Sony and Ericsson (4340 words, 8 pages)

The SonyEricsson alliance In 2001, the mobile phone terminal market world was shaken by the announcement of the agreement between two giants of their respective worlds. On one side the telecommunication reference Ericsson, on the other the entertainment and communications company Sony. As the result of the strategic alliance, an ... Read More

A Description of the Nokia Corporation as a Mobile Communication Company (1084 words, 2 pages)

Nokia. The Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones, enhanced communicators, entertainment and gaming devices and media and imaging telephones. Recently Nokia reorganized its structure and now also includes four business groups as well. They are Mobile Phones, Multimedia, Networks and Enterprise Solutions. At the ... Read More

Advertising Is Important for Businesses (383 words, 1 pages)

Regarding to the statistic in the beginning of 2005,"most growth had seen in China, which is now Nokia's biggest single market, followed by increases in the rest of the Asia-Pacific region and in Europe, the Middle East and Africa. Sales were disappointing in North and South America."(iafrica.com) Therefore, we mainly ... Read More

Business Research Project: Sony Ericsson Moblie Phone; The Games Available, the Interface and Interaction for the User (1012 words, 2 pages)

Business Research Project Sony Ericsson Mobile Phone The research question for this research project will be "is it the market potential of the games available, the interface and interaction components or the product itself?" Research Objectives From the research question, the research objectives can be defined. There is a need ... Read More

An Analysis of Sony Ericsson Mobile Communication Company (1643 words, 3 pages)

Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture, Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a ... Read More

The Reorganization of the Nokia Corporation (932 words, 2 pages)

Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones, enhanced communicators, entertainment and gaming devices and media and imaging telephones. Recently Nokia reorganized its structure and now also includes four business groups as well. They are Mobile Phones, Multimedia, Networks and Enterprise Solutions. At the core of ... Read More

An Introduction to Marketing Research of Two Telephone Companies: Sony Ericsson and Nokia (2665 words, 6 pages)

Introduction Marketing research comprises one of the most important and fascinating facets of marketing (Malhotra and Birks (2003 p2)). "It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems to generate, refine and evaluate marketing actions and ... Read More

An Analysis of the Sony Ericsson Mobile Phone (561 words, 1 pages)

Business Research Project Sony Ericsson Mobile Phone Marketing research comprises one of the most important and fascinating facets of marketing. It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems to generate, refine and evaluate marketing actions ... Read More

Published: Friday 25th of January 2013