The Personnel, Business Structure and Advertising Strategies of Lucent Technologies (642 words, 6 pages)
BACKGROUND OF In 1996, ATT decided to split into three differentcompanies. These newcompanies were the new ATT, NCR, and Lucent Technologies. LucentTechnologies isone of the leading designers, developers, and manufacturers oftelecommunicationssystems, software, and products.1 They are beginning to emerge as a Fortune40company. Lucent Technologies builds local networks, business telephone systems,andconsumer ...
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