An Analysis of Marketing Management Strategy (5275 words, 22 pages)
"Marketing ideas have made singularly little penetration intothe centres of influence of the construction industry. To some extent thisfollows from the character of the industry as an agglomeration of serviceorganisations, not without structural relationship to one another, but serving aclientele from which individuals seek service very infrequently." (Jepson Nicholson, 1972 ...
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