The Definition and History of Marketing (6602 words, 26 pages)
MARKETING-1L1WHAT IS MARKETINGDEFINTION OF AMA1-identifing the wants and needs of the consumer and coordinately create products to satisfy these needs profitably and efficiently.2- process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives.HISTORY OF MARKETINGPHASE 1 This was the ...
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