The Uncertainty Reduction Theory (1295 words, 2 pages)
Uncertainty Reduction Theory (URT) suggests that uncertainty is anegative an unpleasant condition. This negativity motivates individuals,companies and organizations to gather information in an effort to reduceuncertainty (Berger 1975). Facebook is a social network phenomenon thathas permeated all over the world. Facebook allows users to gatherinformation. The concept of Facebook as ...
Read More