The Factors to Consider in New Market Expansions (1258 words, 3 pages)
COUNTRY ISSUESCulture, Social, and DemographicsWhen examining any company and their possible expansion into new markets you must first examine the culture, social, and demographic issues impacting foreign businesses. The Colombian culture has begun to show a bias towards American products as recently as 1998. As written in Carol Casper s ...
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