An Overall Review of the Pharmaceutical Company, Bristol Myers Squibb (1692 words, 9 pages)
Cornerstone student in the College of Business AdministrationIntroductionExecutive Summary................................................................................................................3Background..................................................................................................................................................4ProductService..................................................................................................................6PlaceDistribution..............................................................................................................7PromotionAdvertising.......................................................................................................8Training and Development................................................................................................9Compensation and Rewards..............................................................................................9Labor relations.................................................................................................................10Profitability and Cash Flow..............................................................................................10Liquidity...........................................................................................................................12LeverageCapital Management........................................................................................13Conclusion...................................................................................................................................13References...................................................................................................................................14This document consists of an overall business review for the Pharmacuetical company Bristol-Myers Squibb. Although by no means a complete summary of their 1998 business dealings or stragety, it does give a nice ...
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