Marketing Essays Examples For College & High School Students in PDF

938 total results

Marketing Strategies of Primavera Systems Inc. (861 words, 3 pages)

Internet Marketing Strategy The mission statement To provide bulk flower imports to local businesses, at competative rates whilst maintaining abolute freshness of product and deilivered on time. Marketing Research Information on Primavera System's Inc. Marketing Research Information Primavera Systems, Inc. In my first report, I outlined some of the information ... Read More

CAD and CAM Technologies in Marketing (1763 words, 5 pages)

Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and ... Read More

Red Bull Marketing Techniques Should Be Consumer-Centered (694 words, 2 pages)

How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At ... Read More

Marketing Strategy for Advertising to the Elderly (845 words, 2 pages)

Gray Market The old image of elderly person on being one, who is in firm, stays at home, and leads a thoroughly depressing life is rapidly changing as an image of the 21st century. As our population ages and people are living longer and healthier lives, the game is rapidly ... Read More

KONE’s Marketing Issues Regarding the Moonspace Elevator (272 words, 1 pages)

EXECUTIVE SUMMARY In 1996, global construction slumps and low product differentiation in the elevator industry resulted in significant price competition and margin erosion. KONE developed the Monospace elevator that uses revolutionary technologies. It test marketed the product in three European countries with varying degrees of success. KONE was to launch ... Read More

The IKEA’s Expanded Marketing Mix (1678 words, 3 pages)

The Expanded Marketing Mix IKEA Introduction At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, ... Read More

The History and the Marketing Strategies of the Coca-Cola Company (1544 words, 4 pages)

The Coca-Cola Company Table of contents 1.Introduction3 2.History3 3.Corporate Strategy4 4.Product Line and New Products5 5.Marketing Strategy6 6.Bottling Companies6 1.Introduction The Coca-Cola Company is the world's largest beverage company and owner of the world's most recognised trademarks and best selling soft drinks. The latter is available in more than 195 ... Read More

Expanding the Knowledge of Sales Promotion in Modern Marketing (5572 words, 9 pages)

Table of Contents 1.Introduction 2.Terms Defined What is Sales Promotion 3.Evolution of Sales Promotion 4.Management of SP 3 - 1. SP in Strategy 3 - 1 - 1. Achieving Customer Loyalty Through SP 3 - 1 - 2. Achieving Competitive Advantage in SP 3 - 2. SP Methods 3 - ... Read More

Analysis of the Marketing Strategy of IPT (554 words, 1 pages)

IPT has established themselves as a leading manufacturer of gourmet candy and popcorn. Their goal is to launch this image into the current and new market place. IPT's target consumers are young and middle-age adults with income levels from lower middle-class and upward. This current target market makes up 65 ... Read More

A Research of a Marketing Strategy for a Product (425 words, 1 pages)

I was asked to produce a marketing strategy for a new or existing product. I have decided to do a new product. In the production of this product, I have been asked to investigate the following - How the strategy is based on the principles of marketing - Use sources ... Read More

Thorr’s Motorcyle Marketing Campaign Needs Full Revamp to Increase Sales (999 words, 2 pages)

Thorr Motorcycles is a motorcycle manufacturing company located in South Dakota. This five billion a year company turns out over 200,000 units per year (APA Reference). The market which Thorr competes is dominated by a small number of sellers or an oligopoly (Wikipedia, 2006). With such a small number of ... Read More

A History of Marketing (7023 words, 17 pages)

Reeses Peanut Butter Cups. The basic takeaway is that, as (like David) we've been saying for several years, your PC or PDA should simply find the "best path" to a good connection based on your settings. You want voice, free? Maybe you'll accept spotty performance, and go with voice over ... Read More

Proctor and Gamble Company Background, Target Market and Marketing Strategy (4563 words, 6 pages)

Executive Summary Proctor Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the ... Read More

Market Research, Marketing Strategies and Marketing Plans Case Study (1530 words, 3 pages)

Question 1 Evaluate the validity of the pilot research undertaken by Marsden.For example was the supply chain orientation of the research sufficiently rigorous? What other sources of information could have been explored in the timescale required? Evaluation of pilot research undertaken 1.Supply chain orientation of research not rigorous enough Suggested ... Read More

Marketing Plan for Malaysian Airline System Berhad (3094 words, 9 pages)

HIGHER NATIONAL DIPLOMA IN COMPUTING AND BUSINESS APPLICATION MARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHAD Prepared For Datuk Mohamed Nor Yusof Prepared By Amit Sharma and Prashant Thukur Report Date 15th Dec 2003 CONTENTS 1.Executive Summary 2.Introduction 3.Situational analysis 4.Objective Short Term ( 1 year) Long Term ( 3 year) ... Read More

The Key Areas of the Marketing of Accounting Firm (1909 words, 3 pages)

The marketing of an accounting firm involves many stipulations that engross ethics, trust, competition and discrimination. When examining the effect of open marketing of accounting it is important to view it from three perspectives the client's, the firm's, and a society's. Additionally, two key areas that are affected by marketing ... Read More

A Description of the Concepts of Marketing and the Marketing Mix (843 words, 2 pages)

Marketing and the Marketing Mix This essay describes and explains the concepts of Marketing and the Marketing Mix. MARKETING Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organisational objectives. Marketing is ... Read More

Different Types of Marketing Research; A Collections and Analysis of Information to Support Marketing Decision Making (1222 words, 3 pages)

Marketing research can be defined as the collection and analysis of information to support marketing decision making, and the communication of this analysis to management. The corollary of this definition might be that marketing research is only done if there is at least a potential for a decision to be ... Read More

International Marketing Issues of the Coca-Cola Company in India (699 words, 1 pages)

The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing ... Read More

The Marketing Plan for the iPod Product Line (3548 words, 6 pages)

Introduction Apple Computer Inc. designs, develops and markets a line of portable digital music players called iPods. Since launching the product line in the fall of 2001, the company has expanded the iPod product line to include related accessories and services, including the online distribution of third-party music and audio ... Read More

The Direct Marketing Association Position on Do Not Call List for Telemarketers (661 words, 2 pages)

WASHINGTON (AdAge.com) -- The Direct Marketing Association today softened its position against a federally-mandated "do not call" list for telemarketers, suggesting it biggest desire is a "one stop" list that would keep marketers from having to buy separate lists from state and federal agencies. At first the DMA seemed to ... Read More

Innovations of Entrepreneurial Marketing Strategy (781 words, 2 pages)

"Above all, we know that an entrepreneurial strategy has more chance of success the more it starts with the users -- their utilities, their values, their realities ... the test of an innovation is always what it does for the user...it is by no means hunch or gamble. But it ... Read More

The Key Issues and Marketing Strategy Concerning Callaway Golf Company (1400 words, 3 pages)

The key issues concerning Callaway Golf Company are Relationship with its retail partners New product development Marketing strategy Problem Callaway has experienced its first loss of 27 million after 10 years of growth. Competitors had finally caught up to CGC'S superior R D capabilities and are flooding the market with ... Read More

Marketing Nature and Role of Marketing in Companies and in Society (932 words, 2 pages)

Jonathan Rosenberg Business Assessment Notes HSC Topic 3 - Marketing Nature and role of markets or marketing Role of marketing in firm or society Firm creates sales, brand image. A market allows you to create awareness of your product and increase market share. Society Marketing creates jobs, products, services and ... Read More

Creative Marketing Strategies of Tel. Pacific Pty Ltd (1463 words, 2 pages)

1.About the company TEL.PACIFIC Pty Ltd has been providing Internet services since 1994 and has since then built up a clientele of over 30,000 in Australia. Their mission is to develop and apply efficient, effective and economical communication network and solutions for our valued customers and partners (www.telpacific.com.au). The major ... Read More

Things to Consider in Advertising a Product (1673 words, 2 pages)

based on fall 1996 Asics shoe ad - Advertising is the number one way to let the public know that a product is on the market. People and companies advertise everything from toothbrushes to two week vacations. Buying, selling, and trading are what keeps the free market system in America ... Read More

The Factors That Affect the Quality of the Information Obtain by Marketing Research (479 words, 1 pages)

Discuss the factors that affect the quality of the information obtain by marketing research. Be explicit. The information obtained by the marketing research is based on the data that may involve the specific types of errors. These errors are the factors that diminish the quality of data. The research design ... Read More

How to Reach Audience by Word of Mouth in Marketing (1456 words, 3 pages)

Discuss the role of word-of-mouth communication in marketing. What research on WOM is most relevant to those who seek to influence others? WORD OF MOUTH Paid advertising is an important means to obtain customer response, but your reputation is built primarily by the referrals your champion customers make for you ... Read More

An Analysis of the Four Parts of the Marketing Mix (2364 words, 3 pages)

The marketing mix is the way that the four parts of a companys marketing policy are combined in order to achieve its objectives. It is also known as the 4 Ps. These are product, price, place and promotion. The way they are combined depends on the type of product and ... Read More

An Analysis of Steps of the Marketing Plan as Suggested by MacDonald (1532 words, 3 pages)

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company. In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or ... Read More

Marketing Essay Examples