An Analysis of the Bristol-Myers Squibb (1824 words, 9 pages)
Bristol-Myers SquibbMichael ZouroudisCornerstone student in the College of Business AdministrationUniversity of Central FloridaOctober 15, 1999Table of ContentsSectionIntroductionExecutive Summary................................................................................................................3Background..................................................................................................................................................4MarketingProductService..................................................................................................................6PlaceDistribution..............................................................................................................7PromotionAdvertising.......................................................................................................8Management Human ResourcesTraining and Development................................................................................................9Compensation and Rewards..............................................................................................9Labor relations.................................................................................................................10FinanceProfitability and Cash Flow..............................................................................................10Liquidity...........................................................................................................................12LeverageCapital Management........................................................................................13Conclusion...................................................................................................................................13References...................................................................................................................................14Introduction and Executive SummaryThis document consists of an overall business review for the Pharmacuetical company Bristol-Myers Squibb. Although by no means a ...
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