A Research Analysis of Wow Chips of Frito-Lay Inc (318 words, 1 pages)
Frito-Lay Inc. - Wow Chips! ResearchWOW! ChipsIn 1998 Frito-Lay, Inc. released its new product line WOW! Chips. This new product line consists of WOW! Lays, WOW! Ruffles, WOW! Tostitos, and WOW! Doritos. WOW! chips are meant to be a healthy alternative to ordinary potato chips and other snacks. The outlook ...
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