A Look at Big Players in Sports Sponsorship (2288 words, 3 pages)
Program Heineken tennis Marketer Heineken USA, White Plains, N.Y. Agencies LoweSMS, N.Y. (ads) Ryan, Westport, Conn.(promotion) Dunwoodie, N.Y. (pr) Key players Heineken Steve Davis, vp-mktg Ken Kunze, brand dir Scott Hunter Smith, brand mgr Pepe Carreras, assoc brand mgr Steve Hauser, field mktg dir Lowe Lee Garfinkle, co-CEOchief crtv officer ...
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