A Comparison of the Differences Between B2B and B2C (490 words, 2 pages)
Business to business (B2B) and business to customer (B2C) marketing sectors are vastly different. The primary grounds of difference between B2B and B2C are motivation, focus, buying behaviour, buying processes, marketing strategies, sales volume and target market. A corporation may be a B2B firm but it has ambitious plans to ...
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