A Discussion on the Effects of Direct-to-Consumer Advertising (835 words, 3 pages)
The last three decades has seen rapid growth in direct-to-consumer(DTC) advertising. As such, advertising of pharmaceutical drugs has becomean integral strategy in pharmaceutical services and products. However,numerous health experts have raised questions as to whether DTC advertisingis beneficial or detrimental to the health of the public. Accordingly, thepaper will evaluate ...
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