The Goals and Characteristics of Experimental Marketing (348 words, 2 pages)
Experiential Marketing (EM)In the contemporary world, customer's attitude to new product in the marketis always changing, with most of these customers preferring to have a first-hand experience of the product, in contrast to the traditional marketingwhere a "good" advert would get the job done(Dong and Guo,2014).Experimental marketing (EM) is the ...
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