Strategy of Gap, Inc.’s Implementing a Marketing Campaign (373 words, 1 pages)
Background. Gap, Inc. is a global company with fiscal revenues of 14.5 billion annually. Gap, Inc. controls the marketing interests of three major brands, and over 4,000 retail outlets internationally (Gap, Banana Republic, and Old Navy). Gap, Banana Republic and Old Navy are differentiated by their customer target, merchandise mix, ...
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