An Introduction and an Analysis of the Limited Inc. (4550 words, 18 pages)
History The Limited, Inc. was founded by Leslie H. Wexner on August 10, 1963, beginning with one store located in Columbus, Ohio. During its first year in operation, this store achieved sales of 157,000. His strategy was to provide a "limited" assortment of quality, fashionable sportswear at medium prices. The ...
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