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launching a product Essay Examples

48 total results

An Introduction to the History of Web Access (976 words, 2 pages)

chat.onload(function(chats, online) var link ("content1chatid") link.onclick function(e) chat.openrandom(0) return false ) chat.onupdate(function(chats, online) )Thanks to new technologies and rapidly increasing Web access, the selling of Johnson and Johnson products have went up dramatically. Last year, very few European retailers were taking orders on the Web, but this year has seen ... Read More

An Introduction to the Analysis of Market Segmentation (1299 words, 3 pages)

Extend Profits, Not Product LinesExtend Profits, Not Product LinesMarket SegmentationTo compete successfully in today's volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into ... Read More

A Description of the Business Process Engineering (626 words, 1 pages)

Business Process EngineeringBenetton's formula has been to establish a global franchise operation with very strict standards of control of products, supply. Presentation and stocking in stores. By rethinking the manufacturing process so that garments are dyed as the last step in the manufacturing process so that garments are dyed as ... Read More

A Description of Public Relations as the Process Used By Businesses or Organizations To Present The Most Favorable Image For Them To the Public (1882 words, 4 pages)

Public relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that ... Read More

An Analysis of the Challenges and Strengths of Apple Company in the Fall of 1989 (790 words, 2 pages)

In the fall of 1989, Apple was facing different challenges. The first challenge was to enter in a very short time (18 months instead of 48 months for the Mac Portable) a new market, the notebook market, which was to become a major one. If Apple wanted to be able ... Read More

New Zealand-Based Company Unveils New Innovation for Television (408 words, 1 pages)

Juan PuenteThe DVI actualdepth monitors, developed by a private New Zealand-based research company Deep Video Imaging, displays images on two physical planes to create a depth of field. "People have tried like crazy to get the illusion of depth and the closest you can have is wearing (3-D) goggles and ... Read More

A critical Examination of the Approach of Balanced Scorecard in the Corporate Governance (1273 words, 2 pages)

The Balanced Scorecard was devised to provide managers with a comprehensive method of evaluating corporate performance without placing extensive reliance upon traditional financial measures Critically examine the above statement The Balanced scorecard is an approach to performance measurement that combines traditional financial measures with non-financial measures to provide managers with ... Read More

An Introduction to the History of ABC Greetings (4452 words, 11 pages)

Abstract ABC Greetings has created a line of scented, aromatherapy greeting cards and is prepared to launch the product. To provide direction, the company has developed a detailed marketing plan to set forth the goals and objectives of the business, the plans for capitalization, and the details of the product ... Read More

The Importance of Exhibitions for Establishing and Maintaining Customer Relations (351 words, 1 pages)

In an increasingly digital age, nothing can replace the power of human contact for establishing and maintaining business relations. Exhibitions are unique amongst new and established media in enabling customers, prospects and industry colleagues to meet face to face. Each year, Exhibitions bring together over 156,000 suppliers and 9 million ... Read More

An Introduction to an Appraisal of Export Risk (2725 words, 6 pages)

An Appraisal of Export Risk Introduction Commerce is inherently risky and exporting is no exception. It involves several risks that must be analyzed and reduced as much as possible. Avoiding and control risks in global trade is an everyday occurrence but absolutely vital. There are series of export business risks ... Read More

An Executive Summary on the Warner-Lambert Ireland Product Evaluation (2353 words, 5 pages)

Executive Summary In early 1990, Warner-Lambert Ireland planned to launch an innovative new product named Niconil, which was made for people who would like to quit smoking. Niconil would be the first patch-type product in the smoking cessation market in Ireland. While existing smoking cessation products of the other companies ... Read More

An Overview of the Methods for Market Research in a Business (622 words, 1 pages)

Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be Market Orientated. This is where they try to find out what consumers want before making the final product. Finding out about what consumers ... Read More

KONE’s Marketing Issues Regarding the Moonspace Elevator (272 words, 1 pages)

EXECUTIVE SUMMARY In 1996, global construction slumps and low product differentiation in the elevator industry resulted in significant price competition and margin erosion. KONE developed the Monospace elevator that uses revolutionary technologies. It test marketed the product in three European countries with varying degrees of success. KONE was to launch ... Read More

The Marketing Plan for the iPod Product Line (3548 words, 6 pages)

Introduction Apple Computer Inc. designs, develops and markets a line of portable digital music players called iPods. Since launching the product line in the fall of 2001, the company has expanded the iPod product line to include related accessories and services, including the online distribution of third-party music and audio ... Read More

The Significant Changes in Today’s Business Environment (1418 words, 3 pages)

1. Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impact that these changes might have on marketing research activities. Please provide adequate references for each of the points in your discussion. ... Read More

A History of How World E-Commerce Found Its Way To Success in Being The New Face of Business Marketing (3395 words, 7 pages)

The World of E-Commerce E-Commerce today is a shape-shifter whose mission is various and evolving, one moment as small and personal as finding a local restaurant, the next as big and corporate as locating a pasta wholesaler for your chain of noodle shops. Thanks to new technologies and rapidly increasing ... Read More

How Companies Use Public Relations to Launch New Products and Lessen the Effects of a Crisis (1441 words, 2 pages)

Public Relations and Society Public Relations Public relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and ... Read More

A Current Product Analysis of the iPod From Apple Computers (2823 words, 6 pages)

Published: Friday 25th of January 2013