An Overview of Benetton’s Project “We, On Death Row” (2224 words, 5 pages)
WE, ON DEATH ROWBENETTONS CAMPAIGNSince 1989, Benetton officially adopted the trademark, "United Colors of Benetton," initiating and formalizing more than ten years strategy to radically transform the face of conventional advertising. In place of the product, Benetton presented powerful and problematic visual images of social issues of universal importance such ...
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