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An Analysis of the Theory, Evolution, New Marketing Paradigm, and Benefits of Relationship Marketing (3523 words, 7 pages)
Table of contents Abstracti 1. Introduction1 2. The Evolution of Relationship Marketing1 2.1 A paradigm shift1 2.2 Defining Relationship management2 3. Levels of the Relationship3 4. Prerequisites for the Relationship5 4.1 Commitment Trust Theory5 4.2 The value concept6 5. The Benefits of Relationship Marketing7 5.1 Organisational benefits7 5.2 Customer Benefits7 ... Read More
Studies on Ethics in Research (2989 words, 30 pages)
bstractThere is a typology of ethical climates that have been used inresearches that related to ethical climates issues. However, manyresearchers don't know that leaders are playing a significant role inbuilding a good ethic climate in organizations because there is arelation between employee behaviors and ethical leadership. Employeesmisconduct includes lying, sexually ... Read More
Published: Friday 25th of January 2013
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