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role of promotion and marketing Essay Examples

614 total results

The Importance of Incentives, and the Role of the Government in Market Economy (1016 words, 2 pages)

Chapter 2 Incentives MatterAdverse selection creates a market economy where contrasting information about services or products create a divide between the sellers and individuals, alerting results to be undesired as bad products will be more likely to be selected, creating a corrupt market. This leads to less products being sold, ... Read More

The Red Cross’ Advertisement Promoting Blood Donation (988 words, 4 pages)

According to www.redcrossblood.org more than 41,000 blood donations are needed every day. The Red Cross blood program started in 1914. Blood is in high demand around the world today to keep citizens well and healthy. In 2001, it was calculated that there was 14 million total blood transfusions during that ... Read More

The Use of Twitter and Instagram for Marketing (1735 words, 7 pages)

IntroductionSocial networking platforms such as Facebook, Twitter and Instagram are a marvel that have turned into an essential component in the marketing mix and reformed the way organizations interact with their clients. Social media marketing is a new field anda briskliterature reviewuncovers that very few studies exist. Nevertheless, these limited ... Read More

An Analysis of the Role of Integrated Marketing Communications in the Development of Brand Identity (1048 words, 5 pages)

Marketing Communications in the development of a Brand Identity One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of ... Read More

The Impact of Demographic Trends in Promoting Social Changes (519 words, 3 pages)

Demographic TrendsDemography is the study of the population grounded on various factors like sex, economic status, age, race, and the level of technology, the level of income, the level of education, employment, and so forth. Demographics are primarily used by the governments, non-government organizations, and corporations to get the adequate ... Read More

The Use of Cognitive Dissonance in Marketing (928 words, 4 pages)

Cognitive dissonance is the feeling of discomfort that comes from two conflicting beliefs (Aronson, Blanton, Cooper, 1995). For example, someone who is aware of the negative environmental impact of their vehicle and deeply cares about the environment, but still chooses to drive a larger, fancier vehicle for style versus the ... Read More

A Discussion on the First Solar and British Petroleum’s Methods of Communication, Response to Market Trends, Establishment of Credibility, and the Promotion of Brand Image (2917 words, 14 pages)

Abstract In the following report we aim to discuss how and why First Solar and British Petroleum develop their methods of communication to respond to their audiences with context and purpose. The report will feature information provided by First Solar and British Petroleum websites, social media pages, as well as ... Read More

The Importance of Promoting Racial Egalitarianism in the United States (785 words, 3 pages)

Reparations Writing AssignmentAfrican American people were one group of people that was immensely oppressed during Americas beginnings. Since we were in the colonial stages of our nation, African Americans have been tyrannized, not only through slavery, but through racial injustice. In order to pay back the descendants of former slaves ... Read More

The Importance of Health Prevention and the Role Community Nurses Play at Promoting It (1711 words, 7 pages)

Many argue that the current attitude towards health in America is fartoo retroactive with not nearly enough focus being placed on the preventionof disease and illness. It is quite common indeed for many citizens toseek medical intervention only after their symptoms have forced them toobserve a change in lifestyle. Naturally, ... Read More

The Importance of Safeguarding and Promoting Ethics in Accounting Practices in Organizations (557 words, 2 pages)

Accountant nee to adhere to the code of professional conduct isparamount to safeguarding ethics in accounting practice. Brown (2007) notesthat having the professional code of conducts does not amount to ethicaldecisions. As such, he notes that as accounting professionals, we have aduty of providing an environment and culture that rewards ... Read More

The Important Factors That Influence the Marketing of Products in the Microcontroller Market (1276 words, 6 pages)

The product's target market is the programming community in order toincrease the use of our processor-based microcontrollers. Our productrequires expertise to utilize them. Currently, there are millions ofdevelopers spread across different parts of the world. Majority of them areyoung students and researchers undertaking numerous research projects. Ournew product targets students ... Read More

A Discussion on Choosing the Market Entry Mode While Venturing Into an International Market (3242 words, 13 pages)

Multinational enterprises (MNEs) have the crucial decision of choosingthe kind of market entry mode while venturing into an international market.According to Canabal and White (2008), a market entry option is a plannedmethod that an organization desires to use in delivering goods and servicesto a particular target market. MNEs evaluates the ... Read More

A Study on Distribution and Promotional Strategy of a Business Firm (597 words, 3 pages)

Distribution and promotional strategyOwing to the nature of the goods that the business produces, the best distribution channel would be to sell online. Most of the customers in the target market of the company are individuals who are willing to pay for the convenience of getting their products without having ... Read More

The Use of Social Networking in Promoting a Cause or a Campaign (796 words, 3 pages)

Facebook. Twitter. Youtube. Twenty five years ago, these words would have been called gibberish and their concepts absurd. But now, almost anyone older than age ten can tell you what at least one of them is. By age thirteen, nearly all of them will have some sort of social networking ... Read More

The Goals and Characteristics of Experimental Marketing (348 words, 2 pages)

Experiential Marketing (EM)In the contemporary world, customer's attitude to new product in the marketis always changing, with most of these customers preferring to have a first-hand experience of the product, in contrast to the traditional marketingwhere a "good" advert would get the job done(Dong and Guo,2014).Experimental marketing (EM) is the ... Read More

A Brief Overview of Marketing Mix (326 words, 3 pages)

Introduction to Marketing ManagementThis topic introduces marketing management as subject of its own. It isdefined as the process of planning and executing a concept, pricing,promotion and place to satisfy a target group of customers and meetorganization objectives(Sheehan, 2011). During marketing, there are threekinds of goals that an organization aims at ... Read More

An Examination of the Efficient Market Hypothesis (419 words, 2 pages)

Seasonality and AnomaliesJanuary effect is given its name from the phenomenon in which the average return per month for small firms is higher in January than in any month. This is considered odd with the efficient market hypothesis whose prediction is that stocks should move at a random walk. The ... Read More

An Analysis of the Marketing Strategy of Social Media Promotion of Companies and Their Brands (935 words, 4 pages)

Social Media PromotionFor companies to stay competitive in the market, they have to have a good strategy that outweighs their competitors and make their products a product of choice (Kaplan et al. 2011 p. 254). It does not only happen by word of mouth, but through diverse channels that are ... Read More

The Effects of Macroeconomics on the Housing Market (699 words, 3 pages)

MacroeconomicsMacroeconomic can affect the prices of housing to fluctuate quickly through a short period. Recent studies, like the one by McDonald and Stokes (2011) have come to a conclusion that the rates of interests affects the housing market where they found that excessively low nominal rates of interests were the ... Read More

The Marketing Environment and PEST Analysis in the International Financial Market (2837 words, 10 pages)

ManagementThe Marketing Environment and PEST AnalysisThe PEST analysis involves the business measurement tool that take into account the Political, Economic, Social, and the Technological factors that are mainly used in assessment of the market for an organization or business unit (Allen, F. and D. Gale, 2000, p.988). The international financial ... Read More

The Use of Social Media in the Promotion of Tourism (766 words, 4 pages)

Tourism Information TechnologyUnlike other media, social media allows a two-way communication between the participants. For instance, when social media is used to market a product, it allows interaction between the target individuals and the company that is marketing the product. Also, social media engages in a transparent and one-on-one marketing ... Read More

A Research on the Important Roles of Marketers in the Marketing of Books (346 words, 2 pages)

MarketersWe as University students are planning to visit a high school to encourage the students there to read books that we shall carry with us, and the way for them to get the books is to buy from us. We shall go as a group of four students who shall ... Read More

The History of the New York Stock Exchange and Its Role in the Global Market (1365 words, 5 pages)

As the popular saying goes, money does make the world go round. Every country has its own system the American Dollar, the Spanish peso, the European pound. Within each country, citizens exchange this currency at an almost incomprehensible rate. Time Magazine estimates Americans spend about 6 million dollars every minute ... Read More

The Role of Marketing in Business and Economy (703 words, 3 pages)

Marketing professionals have the opportunity to touch millions of lives each day. Especially in the developed countries, television advertisements, billboards, and newspaper articles engulf the cities. Even though it does not seem like a major contributor, a consumers perception of a product makes a huge difference in the decision to ... Read More

A Discussion on the Promotion of Healthy Realism in the Cinemas of Taiwan (2679 words, 9 pages)

In the 1960s, Taiwan has been under martial law for a decade at this point in time. Chiang Kai Shek, who held fast to a vision of retaking mainland China, want the struggle against subversion and communism at the forefront his peoples minds. He exercises strict control to ensure Taiwan ... Read More

An Overview of Healthcare Marketing Plan (1489 words, 6 pages)

Background StatementPhysicians are allowed to market their practice provided they give correct and truthful information. The information should not be discriminatory, deceptive and misleading. All Children Pediatrics is a partnership made up of several gynecologists throughout the region. All the partners participate in decision making. All members have the liberty ... Read More

Writing a Letter to Promote Peace Between Israel and Palestine (552 words, 3 pages)

John Doe123 Alphabet LaneSchool, CA 12455May 1, 2013United Nations760 United Nations PlazaNew York, New York 10017Dear Sir or MadamMy name is John Doe and I am writing this letter with the intention of promoting peace within the Middle East and to end the seemingly everlasting war between Israel and Palestine. ... Read More

The Definition of Market Security and the Ways to Beat the Market (1004 words, 4 pages)

Efficiency of Securities Markets and How to Expect to Beat the MarketAn efficient market could be defined where the market price is an unbiased estimate of the true value of the investment. However, as it is just an estimate, there is room for error and different valuation techniques are used ... Read More

The Importance of Market Identification and Marketing Techniques in Product Introduction (1726 words, 6 pages)

Jewelry is one area of human concern that never goes out of fashion.It is one of the core areas of beauty and continues to top the markets as abeauty product. The beauty industry is one of the best areas for one toinvest simply because the sales are spontaneous because of ... Read More

Condoms Should Not Be Distributed in Schools as It Promotes Sexual Activity (1118 words, 5 pages)

Former DJ, author, and outspoken conservative talk show host Rush Limbaugh III gives his opinion on why condoms should not be distributed in schools in his book The Way Thing Ought To Be (1992). The passage is titled Condoms The New Diploma. Limbaugh attempts to persuade readers that condom distribution ... Read More

Published: Friday 25th of January 2013