An Analysis of Relationship Marketing (2101 words, 6 pages)
"Relationship marketing is an approach to the market which emphasis a 'relationship' rather than a 'transaction approach' to business" (Tap, 1998) Recently there has been a shift from the more short-term traditional transaction approach to marketing, to long-term relationship between suppliers and customers especially within the service sector. (Buttle, 1996)The ...
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