The Successful Market Penetration of Coach in China (810 words, 4 pages)
Successful International Retail Strategy Coach is an international fashion company which offers affordableluxury items for both men and women however, they are known for theirrecognizable women's handbags. The company focuses on offering high-qualityitems at an affordable price to the middle class. For instance, Coach(2017) stated their vision is, "To become ...
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