The Secret of the Continued Success of Fjallraven (561 words, 2 pages)
Company PaperFjallraven is a private company that sells outdoor equipment, such as clothing, tents and backpacks, promising durability, timelessness, functionality, reliability, user-friendliness, and versatility. It was first based in Ornskoldsvik, Sweden and founded in 1960 by Ake Nordin. Their mission statement is to develop products that make it easier for ...
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