An Inside Look at Buying Power Index (BPI) In Sales and Marketing (1067 words, 2 pages)
The Buying Power IndexState Pennsylvania City Pittsburgh (1992)Total Population (thousands) Total EBI (000) Total Retail Sales(000) Buying Power Index 366.4 5,141,995 2,963,456 0.1395 Part 2Buying Power Index (BPI)Sales Marketing Management's patented Buying Power Index, or BPI,providing marketers with a standardized measurement of the relative buying power of states, metros, counties, ...
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