An Analysis of Apple Computers (10125 words, 42 pages)
EXECUTIVE SUMMARY6 APPLE COMPUTERS6 MARKETING AND COMMUNICATIONS OBJECTIVES6 TARGET MARKET7 TACTICS8 ACTIONS8 SITUATION ANALYSIS9 HI-FI MARKET9 MARKET SIZE10 FUTURE GROWTH11 BUYER BEHAVIOUR12 DMU (Decision Making Unit)12 STARTER "PROBLEM RECOGNITION"12 ADVISER "INFORMATION SEARCH"13 DECIDER, PURCHASER AND END USER13 BRAND LOYALTY13 TARGET MARKETMARKET SEGMENTATION14 COMPETITION15 SONY15 TECHNICS15 DENON15 YAMAHA CORPORATION15 DISTRIBUTION16 HI-FI ...
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